Read Matt’s insights for the following categories:
If Someone Wants To Talk About You, Encourage Them!
When it comes to blogging, I find myself on both sides of the coin. Here at SiteLogic, we heavily advocate blogging for business as a great customer service/link/traffic resource. We also know how valuable it [...]
Make Your Website Content Explode
The importance of words Mao Tse-Tung understood the power of words when he wrote that “words are like little dynamite sticks in people’s minds . . . .” He was talking about communism, but the [...]
The 30 Second Sound Bite is Dead, All Hail the 140 Character “Twitterbyte”
The New Speed of Mass Communication The past few conferences and events that I have attended witnessed the party-crashing technology of Twitter. If you are new to Twitter and not sure what it is, or [...]
Engagement: What Is It?
What is Engagement? At the recent eMetrics conference in Toronto, Canada, I heard a number of people talk about site engagement. They all seemed to have their own idea of what it was exactly, but [...]
Concerned about the Recession? Invest in your Website!
The ROI of Search Engine Optimization, Usability, and Analytics. I’ll tell you why I love what I do. I love helping other people be successful in their business. And this industry provides the tools for [...]
Everything I know about Social Media I saw in a British Pub
The Social House I recently came back from an extended trip to England, where my wife and I spent some time in Northern England with Mike Grehan. Mike is incredibly passionate about living in Newcastle, [...]
The Convergence of Online and Offline Networking
Networking Builds Business John Jantsch once posed a question, “Is networking online really that different?” Precisely. It’s not. Networking is the best way to grow your contacts, your business, build sales and relationships. I’ve found [...]
Marketing Rocks on YouTube
I am a child of the 80’s. Play some New Order, Yes, or Van Halen and you’ve got my attention. And yes, I’ll even admit that I like the power ballads, especially from Journey. I [...]
Marketers Need to Learn Romance
There has been a proliferation of articles about using social media and how marketers see this as a vast new land of opportunity. Unfortunately, the majority of stories also feature how marketers fail miserably at [...]
Social Media and Reputation
This thought provoking article, 4 Ways Social Media Can Ruin YOUR Reputation, brings to mind the saying of my grandmother's: " You are known by the company you keep." While some may dispense with this [...]
Digital Marketing OMCA Certification Course
Accelerate your career with the Online Marketing Associates Certification. OMCA certified marketers earn between 16%-26% more than their non-certified peers.
Local SEO and Google My Business
Grow your local business with these free search engine resources! See how people find you and what they do!
Learn Digital Analytics
Do you find analytics to be overwhelming and confusing? Matt teaches you how to develop a measurement strategy and define the analytics you need to grow your business.
Turn Data Into Insights
Stop copying data tables and start gaining insights! You’ll learn 6 Data Analysis Skills that will transform the way you see, analyze, and report data.