Marketing Logic Blog

Marketing Logic Blog2021-12-16T23:04:58-05:00

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Are You Creating a Customer Experience?

While browsing websites for gift ideas, I am constantly seeing the awesome potential of multimedia. Now that there are multiple social websites for almost every kind of media, the potential for customers to be exposed [...]

The Rules of the Conversation

Scenario #1: You are in a conversation at a party, maybe with one or two other people, and someone comes up, interrupts, and starts talking about something completely different. They typically end up controlling the [...]

The Consumer Break-up

Topics just seem to write themselves. Once I start done the branding pathway, content springs up all over the place. Much like you notice more VW’s on the road after you just bought one. Here's [...]

Branding v Optimization- Something Has to Give.

Hot on the heels of my last article, "The Basics of Search Engine Optimization", many commenters and emailers have let me know their opinions and stories about branding conflicts with search marketing. In-house SEO's feel [...]

The Basics of Search Engine Optimization

This morning, I presented at the Direct Marketing Association’s ACCM conference (for catalog retailers.) I always enjoy these specialized conferences because we can talk specifically about selling products online and how SEO can increase business, [...]

No Goals – No Analytics!

I was reviewing some old articles on analytics when I caught last summer's DM News Report on Analytics (PDF). I was impressed at the amount of information contained about the business case for analytics, all [...]

How to Get Links Without Trying

“How to Get Links without Trying” or Organic Link Building Linkbaiting is a hot topic right now. However, one of the funniest definitions of creating linkbait was to “forget linkbait, think about the user first, [...]

Robots.txt for the Rest of Us

The robots.txt file. Nothing can be more confusing to a website owner as the robots.txt file. Born out of technology in the programming world, the robot.txt file is nothing more than a server command for [...]

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Digital Marketing OMCA Certification Course

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Local SEO and Google My Business

Grow your local business with these free search engine resources! See how people find you and what they do!

Learn Digital Analytics

Do you find analytics to be overwhelming and confusing? Matt teaches you how to develop a measurement strategy and define the analytics you need to grow your business.

Turn Data Into Insights

Stop copying data tables and start gaining insights! You’ll learn 6 Data Analysis Skills that will transform the way you see, analyze, and report data.

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