Marketing Logic Blog

Marketing Logic Blog2021-12-16T23:04:58-05:00

Read Matt’s insights for the following categories:

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Analytics According to Captain Kirk

The Red Shirt Phenomenon In my seminars, I enjoy teaching analytics because the fun is in finding effective and memorable methods to help people understand the concepts. One of my favorites is an analysis [...]

Observing Accessibility

For many years, I was heavily involved in the Accessibility Community for programming, testing and developing accessible websites. So much so that I even ran a blog on it for many years. Many times, in [...]

Social Media – Under the Microscope

There has been a stir in the SEO community; the buzz this past year has been all about social media. Getting your site listed on Digg, StumbleUpon, Reddit, whatever the flavor, it’s all getting to [...]

The Lost Art of Sales

Search seems to be at the top of mind for companies and entrepreneurs that develop sites and expect the world to come, much like the proverbial mousetrap. Unfortunately, the best designed and optimized website will [...]

Online Politics Suffer from Lack of Content

The Pew Project’s latest numbers show that 60 million Americans went to the web for political information in the 2006 election. Unfortunately, they didn’t find anything. OK, that last part was a joke, based on [...]

Three Downsides to Social Media

Many articles in the past months have left people wondering as to the future of social media sites such as DIGG, Del.icio.us, Reddit, Netscape, and many others. Lee Odden shared his frustration when he saw [...]

Destructive User Testing with Rayco

Here at the World Headquarters of SiteLogic, I become the focus of some very destructive user testing. No, not website user testing – this is much more exciting, and makes much more noise. As I [...]

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Digital Marketing OMCA Certification Course

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Local SEO and Google My Business

Grow your local business with these free search engine resources! See how people find you and what they do!

Learn Digital Analytics

Do you find analytics to be overwhelming and confusing? Matt teaches you how to develop a measurement strategy and define the analytics you need to grow your business.

Turn Data Into Insights

Stop copying data tables and start gaining insights! You’ll learn 6 Data Analysis Skills that will transform the way you see, analyze, and report data.

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