Marketing Logic Blog

Marketing Logic Blog2021-12-16T23:04:58-05:00

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5 Things You May Not Know About Me

So I got tagged by Matt McGee, and this thing has spread like wildfire. Apparently, there is a tagging thing going around where, if you are tagged, you have to tell five things about yourself [...]

Unofficial Marketing Awards for SES Chicago

Last week’s Search Engine Strategies in Chicago probably holds the distinction for being the coldest SES on record. This presents some interesting logistical problems, such as how far can one walk to a restaurant before [...]

College Students Can’t use Search Engines

Do you ever read an article about some research that stays with you for days, maybe weeks? That happened to me this month as two articles, seemingly unrelated, stayed with me throughout the Thanksgiving holiday. [...]

Book Review: Why We Buy

Paco Underhill’s Why We Buy: The Science of Shopping. This was one of the most fascinating books I’ve read in the past few years. While it briefly touches on Web sites and Internet marketing, I [...]

Questions about the DMA SEO Certification

The announcement from the Direct Marketing Association (DMA) that it would offer SEO certification was received with skepticism within the SEO industry. This was not a surprise. Many have asked why or who, especially because [...]

Links are Worth Much More than Rankings

The other day, my friend Jennifer and I were having an argument discussion about what has really changed in the search optimization industry since the early days. Her contention was that content was the most [...]

Celebrate Usability!

Next Month, November 14, 2006 is World Usability Day. A day for celebrating those things that are easy to use and understand. A day to celebrate products that do not require extensive instructions in order [...]

Visualizing Edward Tufte

Last week I had the privilege of attending a seminar given by Edward Tufte. Tufte is recognized as an authority on Data Visualization and he offers extensive examples of incredible diagrams that engage the reader [...]

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Local SEO and Google My Business

Grow your local business with these free search engine resources! See how people find you and what they do!

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Do you find analytics to be overwhelming and confusing? Matt teaches you how to develop a measurement strategy and define the analytics you need to grow your business.

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Stop copying data tables and start gaining insights! You’ll learn 6 Data Analysis Skills that will transform the way you see, analyze, and report data.

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