Read Matt’s insights for the following categories:
Becoming a Data-Based Business: Knowing What to Do, Why and When.
Finding the "It" Factor One of the more interesting things about running an online marketing agency is trying to find common factors among those employees and associates that are able to excel and understand [...]
Caveman Analytics
I couldn’t believe it when i saw it, but here it was. A national retailer sent me the analytics reports that their SEO company was giving them. In exchange for paying this SEO company thousands [...]
FaceBook Marketing for Businesses: Would your lawyer agree to this?
Who owns your social media marketing content? I had a great question posed to me at a seminar a few weeks ago. The question concerned the ultimate ownership of content, especially when using social media. [...]
Google Analytics Limits Marketers – Claims “Privacy”
An interesting move from Google has search marketers reacting in anger, amazement and disgust. Google, after years of providing search referral information, has decided that users that are “logged-in” to Google will no longer have [...]
Color, Contrast and Text Size
3 of the most important elements in designing the content of a webpage are color, contrast and font size. These three elements are amazingly useful when used properly, and mean the difference between action or [...]
Internet Marketing: An Hour a Day
Internet Marketing: An Hour a Day This exciting project was the work of over 14 months of research and development for presenting a start-to-finish guide to internet marketing. The book covers the testing of your [...]
Your Search Engine Rankings Reports are Wrong
Search Engines do not like ranking report software. Period. In the past, some search engines allowed an API access key to be used for ranking report software, and it can still be utilized today. Without [...]
Google Analytics and Bounce Rate Loyalty
Bounced visitors are worthless right? Not necessarily, they may be loyal to you, and visit many times.
Search Engines, for all of their innovation, fail innovators
Re-designing or redeveloping a website has become a major issue for companies, as they seek to refine their online presence and invest in their websites. However, more than ever, the search engines are the biggest [...]
Analytics – Fun and Easy Part 3: Segmentation Finds Motivation
Part 1: Analytics: Is it Fun or Easy? Part 2: Ambiguity is Opportunity Part 3: Segmentation Finds Motivation Why Segmentation? Segmentation is the principle that people come to the website for many different reasons, they [...]
Digital Marketing OMCA Certification Course
Accelerate your career with the Online Marketing Associates Certification. OMCA certified marketers earn between 16%-26% more than their non-certified peers.
Local SEO and Google My Business
Grow your local business with these free search engine resources! See how people find you and what they do!
Learn Digital Analytics
Do you find analytics to be overwhelming and confusing? Matt teaches you how to develop a measurement strategy and define the analytics you need to grow your business.
Turn Data Into Insights
Stop copying data tables and start gaining insights! You’ll learn 6 Data Analysis Skills that will transform the way you see, analyze, and report data.