Marketing Logic Blog

Marketing Logic Blog2021-12-16T23:04:58-05:00

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The Myth of “Technically Accessible”

This has been stewing for a while. Just brimming under the surface. An brewing anger towards companies that do not understand accessibility, nor the commitment that is required to be accessible, but will give it [...]

Multi-Channel Marketing and Self-Fulfilling Prophesy

Multi-channel merchants suffer from a self-fulfilling prophesy, and it is completely understood. On the surface, it makes perfect sense. For those that slept through Psychology 101, Self-fulfilling prophesy is when you tell yourself that you [...]

The Importance of Context in Content

I’ve read two books in the past few weeks, and have been amazed at the difference they make in my understanding of two subjects: Grammar and Algebra. I wish I have had access to these [...]

The Ability to Question with Authority

Cultural critics and wordsmiths gather around for this outstanding foray into verbal investigation. Have we lost our way when declaring ideas? Why has the declarative been exchanged for the inquisitive? Have we lost our [...]

Matt Bailey giving MarketingTalk at Google

I traveled to the Googleplex to be a presenter for their “MarketingTalks@Google” series. This is an awesome invitation, spawned from the “Analytics According to Captain Kirk” segment in my analytics training and presentations. I’ve [...]

Analytics As a Subversive Activity

Your analyst is the most dangerous person in your company. A good analyst is one that cannot be trusted to follow the company line. They probably always ask for proof or data to back up [...]

Analytics 1.0 – A Case of Velleity

Expecting Different Results From Doing the Same Thing Velleity is a word that has dropped out of the general vocabulary, unfortunately. I am attempting to bring it back, as it has more relevance now than [...]

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Local SEO and Google My Business

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