Endless Coffee Cup Podcast: “Shiny Things”
Matt Bailey2021-08-16T19:48:27-04:00What distracts you? Headlines dominate the early part of the show, as we begin with a study which reveals that the majority of Fortune [...]
Endless Coffee Cup Podcast: “In-valuable Content”
Matt Bailey2021-08-16T18:55:21-04:00How Valuable is Content? The nature of online marketing has forced a dramatic increase in content. Everyone has become a publisher, as new content [...]
Endless Coffee Cup Podcast: “Authentic Marketing”
Matt Bailey2021-08-16T18:02:35-04:00How Can You Be "Authentic" in Marketing? Matt and Sue attempt to get a handle on the latest buzzword and break it down into [...]
Endless Coffee Cup podcast: “Sexy Data”
Matt Bailey2021-08-16T17:47:58-04:00Sexy Data In this podcast, "Sexy Data," Matt & Sue talk about how clients and agencies look at activity as a metric, rather than results. The [...]
Data Requires Trust
Matt Bailey2017-08-25T14:35:50-04:00Using Customer Data For Your Marketing? Better have Trust First. “I don’t like this,” my wife said as she tensely slid the mailer over to me. A local car dealer had [...]
The Overlooked Marketing Channel: Customer Referrals
Matt Bailey2024-03-19T16:25:37-04:00In the marketing space, there is constant talk about customer advocacy in social media, making moments matter and all things surrounding the digitally-based customer conversation. However, I believe that we [...]
Simple Sales Wisdom: Follow-up after the Sale
Matt Bailey2024-03-19T16:14:06-04:00The Amazing Follow-Up Benefits of a Welcome Series Email One of the more interesting psychological phenomenon surrounding sales is the concept of the post-purchase regret or “buyers remorse.” Buyers [...]
How Technology can Improve Your Speaking and Presentations
Matt Bailey2022-01-29T20:49:42-05:00The past few months have been busy on the speaking circuit. I love traveling to new cities and meeting people in different industries. It's always a fun time to [...]
Simple Sales Techniques: My “Yes, but” Rule
Matt Bailey2021-12-16T22:00:16-05:00How to Screen Prospects Great Clients My consulting company, SiteLogic, has a steady stream of prospects that we have to work through. Since I've been in sales for over 30 [...]
5 Storytelling Lessons for Effective Communication
Matt Bailey2021-12-16T22:02:25-05:00Earlier, I wrote about the 5 elements to help you to communicate compelling data. From comic books to novels; fiction to fact, there are consistent elements of telling a story [...]