Communicate Data with Stories
Matt Bailey2021-12-16T22:03:51-05:00Let's face it. Don't Be Boring With Your Data! Charts, graphs and reports are not an enjoyable way to spend an afternoon meeting. They are the death blow [...]
Make Your Business Bigger by Marketing Smaller
Matt Bailey2021-12-16T22:18:30-05:00Don't fall for the lie of big numbers In my presentations, I always refer to the marketing principle I learned over 20 years ago; "big numbers lie." The [...]
Do You have a Marketing Problem or Process Problem?
Matt Bailey2021-12-16T22:28:49-05:00What's Your Problem? Can you self-diagnose your technical marketing problems? I find that many businesses are somehow unable to self-assess. I think it is the nature of being [...]
A Brief History of Social Media Trends: Consolidation and Diversification
Matt Bailey2024-08-09T16:45:54-04:00A Short History of Social Media “Here comes the new boss, same as the old boss” – The Who Breathlessly, the media is reports Facebook’s sagging numbers as teens [...]
A Margin of Importance
Matt Bailey2021-12-16T22:41:57-05:00Overwhelming Data Making sales is one thing, making money is another. In working with so many people over the year, it is wonderful to be a part of [...]
False Correlations: When actions don’t follow goals
Matt Bailey2021-12-16T22:45:58-05:00It's a disease. One that proliferates the minds of even the most practiced and experienced marketers. Equivocating actions to results, even though upon reflection or examination, it is clear that the [...]
Save Time & Resources: Stop Reporting Irrelevant Information
Matt Bailey2021-12-16T23:06:20-05:00Reports Show Your Company Culture When working with companies, one of the main things I look for is the reporting system and what information is being delivered every month. The [...]
Marketing Mix 8-29-2013
Matt Bailey2021-12-16T23:09:18-05:00Recommended Books Here is a book that I will heartily recommend for anyone who is operating an eCommerce site - or thinking about operating an eCommerce site. Managers and entrepreneurs [...]
On Building Loyal Customer Relationships
Matt Bailey2021-12-17T14:55:47-05:00Loyalty and Data Privacy What? Me Worry? As an online marketer, I am very intrigued by the technological ability to gather so much information about buyer segments, loyalty marketing and [...]
Interpreting Analytics – Things to Remember & Consider in Your Reports
Jared2021-12-17T16:05:33-05:00Finding the most valuable data for your business within Analytics can be tedious work. You may also find yourself navigating in discouraging circles, enduring distractions that cause you to forget [...]