The Elusive Reader
Matt Bailey2024-03-19T16:05:38-04:00People do not read online content. Nearly every study since the dawn of the browser has shown the same thing, people do not read your website. However, that is [...]
5 Steps to Better Presentations
Matt Bailey2021-12-17T16:06:31-05:00Make Your Presentations Memorable On average I speak about 40 times a year at conferences, events and in-house training. When I am speaking at conferences, I always like to sit [...]
What is the Real Need?
Matt Bailey2022-01-29T19:27:38-05:00Relying on Old Sales Wisdom I love reading old sales training books. I find that the practical wisdom in them is a refreshing change from much of today's glib thoughts [...]
Planning for Success with your Content Marketing
Matt Bailey2021-12-17T16:08:14-05:00How Effective is your Marketing Plan? How much of your day is spent Reacting? It's a curious question, and one that I would love to see a poll taken among [...]
Improve Your Marketing Today
Matt Bailey2021-12-17T16:09:03-05:00What can you do to improve your online marketing today? The problem with this question is that it implies that there is a list already in existence that you can [...]
Interview with BOA Small Business Community
Matt Bailey2021-12-17T18:19:31-05:00How can Small Business Owners Keep up with Online Marketing? I was fortunate to be interviewed by the Small Business Online Community of Bank of America, and some great questions [...]
Seeking Challenge is the Path to Improvement
Matt Bailey2021-12-17T18:20:00-05:00Be Uncomfortable. How many people seek to be uncomfortable? Unfortunately, maybe not enough of us seek out discomfort, because it is the only way we can grow. Too many [...]
Pinterest for the Small Business
Abby2021-12-17T18:22:12-05:00Just when you thought there couldn’t be one more social networking site to put your time into...Pinterest arrived. If you ever had a bulletin board in your room growing up, [...]
Consistency and Clarity
Matt Bailey2022-01-29T20:50:10-05:00If there is one thing I notice (too much), it is fonts. I love fonts. I love seeing the differences and subtle uniqueness. Just a slight change in the "weight" [...]
Clicks, Conversions and Costs
Matt Bailey2021-12-17T18:24:14-05:00What are you measuring? In the sessions I teach around the US and around the world, I find that people have been programmed to think in terms of clicks. Clicks, [...]