Viral Marketing Gone Wrong
Matt Bailey2020-01-09T20:11:40-05:00However, it was the doomed from the start, says Jackie Huba at Church of the Customer. Anytime you give the public the tools to create something for themselves and have [...]
Media Marketing by the Masses
Matt Bailey2024-03-20T12:43:22-04:00I first heard about this a few months back, when someone blogged about the attention Snakes on a Plane was getting from simply the combination of the title and the [...]
Focus Groups reflect an Artificial Life
Matt Bailey2024-03-19T17:19:40-04:00An excellent observational post over at Customer Listening. The writer draws an analogy between taking his son to an aquarium and a marketer observing what he thinks is a real [...]