[Podcast] Google Strong-Arms an Update
Matt Bailey2022-02-11T22:49:55-05:00Google, The 800-pound internet gorilla, forces an update. Google’s new update hit in May, Core Web Vitals or Page Experience. This update focuses more [...]
[Podcast] SEO Myths That Won’t Go Away
Matt Bailey2022-03-19T01:14:15-04:006 SEO Myths that just won't go away. SEO is a tricky business to begin with, and it isn't helped by the amount of [...]
[Podcast] Interview with Mark Schaefer about the Influencer “Minor Leagues”
Matt Bailey2022-03-19T01:18:02-04:00The New Influencers: More Celebrity than Authority? Matt interviews Mark Schaefer about his recent article, "Emphasis on celebrity over authority is blowing up influencer strategy." [...]
[Podcast] How to Create Amazing Content on YouTube
Matt Bailey2022-03-19T01:29:43-04:00How to Create Amazing Content on YouTube The YouTube Creator formula: Get Better Everyday Greg joins Matt once more to continue their last discussion, [...]
[Podcast] Email Isn’t Going Anywhere!
Matt Bailey2024-03-19T16:10:19-04:00Email is the steady, reliable channel that marketers dismiss at their own risk. Email is far from dead, dying, or going away. Despite bold [...]
[Podcast] #52: YouTube’s Secret Sauce
Matt Bailey2022-03-21T15:47:11-04:00YouTube's Secret Sauce: How to Reach, Engage, and Enchant Audiences Why do Brands Struggle on YouTube? YouTube is dominated by creators, instructors, and seemingly [...]
Endless Coffee Cup Podcast #34 – Investigating Influencer Marketing
Matt Bailey2021-08-05T15:30:21-04:00Investigating Influencer Marketing Influencer Marketing has become one of the latest shiny objects in marketing and popular culture, but does it deliver? Matt and [...]
6 Degrees of Lameness
Matt Bailey2022-01-29T19:14:00-05:00Another day, another crop of terrible LinkedIn connection requests. Now don't get me wrong. I love LinkedIn. But has LinkedIn become Tinder for business professionals? Every request seems to be a stale, uninspired attempt at making a sale. But let’s be serious, it isn’t even a real connection.
Endless Coffee Cup Podcast #33: “Marketing Plans”
Matt Bailey2021-08-12T18:47:10-04:0050% of business owners do not have a marketing plan for 2019! By nature, the majority of business owners are not marketers. As such, many see taking time to think about marketing the same as going to the dentist. In a recent study, 86% of business owners prefer to spend their time on activities other than marketing!
Endless Coffee Cup Podcast #31: “Digital Accessibility Matters”
Matt Bailey2021-08-04T15:33:06-04:00How important is Accessibility in Digital Marketing? Honestly, most have never thought about that question, so you may not be alone. Kim Krause-Berg joins Matt to talk about recent developments in Accessibility. Primarily driving this discussion are the recent increase in accessibility lawsuits. Past court rulings put websites in the same class as a commercial business; they have to accommodate and provide for anyone to access their store just as much as their website.