How Do You Spend Your Marketing Time? The OMCP (Online Marketing Certified Professional) Certification performed a Role Delineation Study at the beginning of the year. The study asked participants to rank how much time they spent in each discipline. In addition, participants were also asked to provide insight into the required education, experience and training for each of these roles.
So what are you buying when you pay for Influencer marketing? Unilever thought their agencies had found them a quick way to reach a broader audience: by partnering with successful, [...]
That's the issue being faced by companies today. Because while data is everywhere, and there are a million ways to collect it... ...there's a lack of marketers who know how [...]
Procter & Gamble is going head-to-head with an 800-pound gorilla. Their game plan is to spend less. Amazon – and other major players dedicated to the digital advertising and [...]
High Fidelity In this episode, Ben joins Matt again as they discuss something that is very dear to many of us - Music. However, [...]
Sensational Headlines Ben Bailey from 2nd Beach stops by to catch up on the latest headlines. There is an amazing amount of headlines in [...]
I don't want to read - Take me to the podcast! Begin by asking 5 Questions about your website: Is my brand and my offer clear? With less [...]
Marketing Sports In this episode, Matt welcomes Jim Kadlecek to the show. Jim teaches Sports Marketing at Mount Union University and has been in [...]
Social Handshakes Matt welcomes Jason Bruckner, Social Media Manager at Sanctuary Marketing Group. Matt and Jason talk about what makes a great Social Media campaign, as [...]
Entrepreneurial Analysis Michael Stebbins of OMCP.org joins Matt again to discuss business ideas, starting businesses and the entrepreneurial world. You'll hear helpful advice and [...]
