[Podcast] #51: B2B Virtual Selling Skills Are Lacking
Matt Bailey2022-03-21T15:51:07-04:00Exposed by the Pandemic, B2B Virtual Selling Skills Fall Short In large part, B2B sellers have not evolved their virtual selling skills. A recent [...]
[Podcast] #50: The Myth of Microtargeting
Matt Bailey2022-03-23T14:03:33-04:00The Myth of Microtargeting Publishers moving to a contextual-only ad model are experiencing better sales and revenue. Will eliminating third-party cookies make the internet experience [...]
[Podcast] #49 Fake News, Clickbait, and Digital Literacy
Matt Bailey2022-03-23T14:25:13-04:00Fake News, ClickBait, and the Value of Conversation Nolan Higdon, the author of The Anatomy of Fake News, joins Matt again to talk about [...]
[Podcast] #48 Free is Bad
Matt Bailey2024-03-20T13:46:48-04:00Free is Bad Have you considered how much of your daily digital routine is FREE? Have you ever stopped to think about all of [...]
[Podcast] Are Marketers Ignoring the Impact of the Pandemic?
Matt Bailey2024-03-19T17:03:40-04:00Marketing's Lack of Empathy in a Pandemic Where is the Real Empathy? Any number of marketing media articles are focused on the economics [...]
Endless Coffee Cup #46: How to Spot FAKE News
Matt Bailey2022-04-18T14:26:41-04:00How to Spot FAKE News and What to Do About It In this podcast, an interview with Nolan Higdon, author of The Anatomy of [...]
[Podcast] Searching for Keywords
Matt Bailey2024-11-25T15:37:36-05:00Don't Overlook the Most Powerful Tool in Marketing: Keywords Keywords are the foundation for digital marketing. They provide in-depth marketing data of searcher intent, [...]
[Podcast] Is the Sales Funnel Dead?
Matt Bailey2024-11-25T15:37:04-05:00Is the Sales Funnel Dead? Is the Traditional Sales Funnel an Effective Tool in Modern Digital Marketing? The past few months have brought about [...]
Endless Coffee Cup #43: Search Engine Algorithm Studies
Matt Bailey2022-10-05T10:36:58-04:00Decoding Google's Search Algorithm How reliable are the SEO Studies that claim to have reverse-engineered Google's search algorithm? In this episode, Jeff Ferguson of [...]
Endless Coffee Cup Podcast #42: The Amazing World of Ad Fraud
Matt Bailey2022-05-02T14:41:22-04:00The Amazing World of Ad Fraud Uber turns off 2/3 of their programmatic ad spend ($150 million) – and sees no change in results. [...]