What’s the Customer’s ROI?
Matt Bailey2024-03-19T17:39:32-04:00Many times businesses are so focused on their own sales and return, that they neglect the very people that provide those sales. I find this on many sites, where there [...]
3 Principles of International Website SEO
Matt Bailey2024-03-19T17:42:10-04:00I have always fielded questions concerning international strategies, primarily that of US-based companies branching into Spanish-language websites or content. However, the frequency of these questions have increased the past few [...]
The Consumer Break-up
Matt Bailey2024-03-20T13:43:26-04:00Topics just seem to write themselves. Once I start done the branding pathway, content springs up all over the place. Much like you notice more VW’s on the road after [...]
Branding v Optimization- Something Has to Give.
Matt Bailey2024-03-20T13:45:49-04:00Hot on the heels of my last article, "The Basics of Search Engine Optimization", many commenters and emailers have let me know their opinions and stories about branding conflicts with [...]
The Basics of Search Engine Optimization
Matt Bailey2024-06-13T15:47:58-04:00This morning, I presented at the Direct Marketing Association’s ACCM conference (for catalog retailers.) I always enjoy these specialized conferences because we can talk specifically about selling products online and [...]
Robots.txt for the Rest of Us
Matt Bailey2024-03-19T17:58:10-04:00The robots.txt file. Nothing can be more confusing to a website owner as the robots.txt file. Born out of technology in the programming world, the robot.txt file is nothing more [...]
Online Politics Suffer from Lack of Content
Matt Bailey2020-01-09T19:44:45-05:00The Pew Project’s latest numbers show that 60 million Americans went to the web for political information in the 2006 election. Unfortunately, they didn’t find anything. OK, that last part [...]
Spending some quality time with the Lexington Advertising Club
Matt Bailey2024-03-19T17:56:38-04:00I had a great time this week speaking to the Lexington, KY Advertising Club. The hospitality was outstanding and the event was a lot of fun. There were over 100 [...]
10 ways that SEO (website marketing) is like Sales
Matt Bailey2017-08-25T14:36:10-04:00It seems like I’ve always been in sales. Even when your background is marketing it sometimes just turns into raw sales. I’ve always been fascinated by the sales process, but [...]
Unofficial Marketing Awards for SES Chicago
Matt Bailey2024-03-19T18:00:13-04:00Last week’s Search Engine Strategies in Chicago probably holds the distinction for being the coldest SES on record. This presents some interesting logistical problems, such as how far can one [...]