Re-designing or redeveloping a website has become a major issue for companies, as they seek to refine their online presence and invest in their websites. However, more than ever, the [...]
Part 1: Analytics: Is it Fun or Easy? Part 2: Ambiguity is Opportunity Part 3: Segmentation Finds Motivation Why Segmentation? Segmentation is the principle that people come to the website [...]
Part 1: Is Analytics Fun or Easy Part 2: Ambiguity is Opportunity Hamster-Wheel Analytics From Part 1, setting goals is the first and only place to start when developing an [...]
Hearing the questions from so many that come to my seminars, one would think that analytics was difficult or hard to grasp. Seriously, it has caused great wonder as to [...]
This has been stewing for a while. Just brimming under the surface. An brewing anger towards companies that do not understand accessibility, nor the commitment that is required to be [...]
Multi-channel merchants suffer from a self-fulfilling prophesy, and it is completely understood. On the surface, it makes perfect sense. For those that slept through Psychology 101, Self-fulfilling prophesy is when [...]
I’ve read two books in the past few weeks, and have been amazed at the difference they make in my understanding of two subjects: Grammar and Algebra. I wish I [...]
Your analyst is the most dangerous person in your company. A good analyst is one that cannot be trusted to follow the company line. They probably always ask for proof [...]
Anyone who has worked for or run a small business knows how hard it can be to get good marketing advice. Everyone from the high priced consultant to the guy [...]
The importance of words Mao Tse-Tung understood the power of words when he wrote that “words are like little dynamite sticks in people’s minds . . . .” He was [...]
