There has been a proliferation of articles about using social media and how marketers see this as a vast new land of opportunity. Unfortunately, the majority of stories also feature [...]
From years of troubleshooting websites for companies, I have consistently run up against the same problems. The size of the company, or the website for that matter, has very little [...]
I am a strong advocate for customer reviews on websites, Studies have shown that they are used by many consumers and have a direct impact on people making a decision, [...]
I had a very interesting conversation with Charles Prescott, the VP of Global Education for the Direct Marketing Association. Charles comes from a direct mail background, whereas I am a [...]
Mike Moran from IBM made a very insightful post a few weeks back. Unfortunately, I don’t think it received the attention that it should have. It really is the frustration [...]
Many times businesses are so focused on their own sales and return, that they neglect the very people that provide those sales. I find this on many sites, where there [...]
I have always fielded questions concerning international strategies, primarily that of US-based companies branching into Spanish-language websites or content. However, the frequency of these questions have increased the past few [...]
While browsing websites for gift ideas, I am constantly seeing the awesome potential of multimedia. Now that there are multiple social websites for almost every kind of media, the potential [...]
Topics just seem to write themselves. Once I start done the branding pathway, content springs up all over the place. Much like you notice more VW’s on the road after [...]
Hot on the heels of my last article, "The Basics of Search Engine Optimization", many commenters and emailers have let me know their opinions and stories about branding conflicts with [...]
