This morning, I presented at the Direct Marketing Association’s ACCM conference (for catalog retailers.) I always enjoy these specialized conferences because we can talk specifically about selling products online and [...]
From the earlier article that I wrote, Social Media Under the Microscope, a lot of conversation was spawned as a result of the data findings. Many questions seemed to have [...]
I was reviewing some old articles on analytics when I caught last summer's DM News Report on Analytics (PDF). I was impressed at the amount of information contained about the [...]
“How to Get Links without Trying” or Organic Link Building Linkbaiting is a hot topic right now. However, one of the funniest definitions of creating linkbait was to “forget linkbait, [...]
In a previous article I talked about the 3 C’s of Marketing as explained at John Jantsch’s Duct Tape Marketing. However, in a recent business meeting, an associate explained their [...]
The robots.txt file. Nothing can be more confusing to a website owner as the robots.txt file. Born out of technology in the programming world, the robot.txt file is nothing more [...]
The Red Shirt Phenomenon In my seminars, I enjoy teaching analytics because the fun is in finding effective and memorable methods to help people understand the concepts. One of [...]
For many years, I was heavily involved in the Accessibility Community for programming, testing and developing accessible websites. So much so that I even ran a blog on it for [...]
There has been a stir in the SEO community; the buzz this past year has been all about social media. Getting your site listed on Digg, StumbleUpon, Reddit, whatever the [...]
Search seems to be at the top of mind for companies and entrepreneurs that develop sites and expect the world to come, much like the proverbial mousetrap. Unfortunately, the best [...]
